Accounting Issue Advertising Help
Ad Type
In general your ad is going to fall into one of two categories.
- Product or Service Ads (Create Advertisement)
- Job Ads (Create Job Advertisement)
Before proceeding to place an ad,
you should be clear as to which category your ad falls into. Simply stated, if you are
advertising a job vacancy it should be placed on the Jobs Ads board/s, and products and services should be advertised on page specific
(U.R.L.) slots.
When choosing to place an ad, you will first be asked to select the specific URL where you ad is to be displayed. The URL is
technically known as the "Uniform Resource Locator", but in layman's terms, this simply means the website page address, or the string of
characters at the top of your web browser window that appears to change as you move around the website.
For example http://www.accountingissue.info/index.html is the URL for our home page. For selection of a specific URL,
you only really need to know the part of the URL appearing just prior to .html. So in this example it would be ‘index’.
Note: To advertise on the home page, you should ALWAYS select 'index'. Although, this is not always the
URL address displayed on entering the site initially, this is always the page loaded.
To advertise on the Accounting Glossary page where the URL is http://www.accountingissue.info/accounting-glossary.html you should
just simply select 'accounting-glossary'. For your convenience, these are sorted alphabetically within the selection drop
down list box.
Choosing the most appropriate URL to place your ad, is going to be paramount in determining the ultimate success or failure of your ad, and
this is down to a number of factors such as:
- Common Sense – For example a company wishing to market accounting software would most likely place their ad on the 'software' page
or a more qualified page if it existed for the brand they were wishing to promote.
- Experience
- Experimentation – Many businesses run parallel ad campaigns, seeing which is the most successful. We will be covering some
aspects of marketing on the site at a later stage.
- Availability of ad slots – These are allocated on a first-come-first-serve basis.
- Price – Available on application.
Ad Placement
There are a total of twelve ad slots available on each page eight down the right hand side and four at the base.
- Slots 1 thru 4 occupy the top right hand box headed up 'Accounting Information & Services'. Slot 1 is at the very
top and 4 at the bottom of the box.
- Slots 5 thru 8 occupy the right hand box just below the one above, headed up 'More Accounting Links'. Slot 5
is at the top and 8 at the bottom of the box.
- Slots 9 thru 12 occupy the slots at the base of each page, and are arranged in a horizontal manner, where slot 9 is on the left hand
side and slot 12 at the right.
You should choose the slot that is most compatible with your ad type, taking into account the ilk of existing ads on the page.
There are currently three options available to choose from:
It is quite likely that other durations will be made available in Phase II. Please select the duration that is most suited
to your needs and budget.
Please note: Ads can be activated / deactivated at will for FREE, at anytime by yourself for the duration of your
ad period. The ad title, text, and destination URL (see below) can be updated while the current date is still not greater than
the ad end (expiry) date. In essence, what you are buying is advertising space not a fixed ad, what you do with the space is at
your discretion, subject to our terms of use; no one else can use the
space, even when your ad is deactivated.
In order to prevent wasted space, once your ad URL and ad slot have been selected, the site allocates the next available date as
the start date. This could be the current date if the ad slot is available right now; alternatively it will be the day after
the current ad expires. In the event the ad slot is not available straight away, the website will highlight this fact allowing
you to page back and pick another slot if required.
The end date (ad expiry date) is calculated from the ad start date, taking into account the ad duration
selected. cf. Job Ad Start & End Date
This is the all inclusive bottom line price for your ad. No extra charges apply.
Note: As part of our customer loyalty programme, clients placing several ads simultaneously and those whom offer us
repeat business, year-after-year are going to receive preferential rates on future occasions.
This is most important aspect of your ad in capturing a potential customers attention. You may enter up to 60 characters for
ad slots 1 thru 8, and 32 for slots 9 thru 12. A space is also a character.
Clients wishing to receive local/regional traffic only, for the time being are advised to qualify in their ad title, their geographical
location. For example, 'London Based Accountant…' However, please remember, with our ad programme it is not
going to cost you anymore if someone clicks your ad, regardless of a conversion into a customer or not - except loss of some potential
business of course!
Note: The website automatically formats the title into mixed case, where the first character of each word will be in capitals, and
the rest being lower case.
This should describe your business or product. You may enter up to 120 characters.
This is purely 'cosmetic' and has NO bearing on where your traffic is directed. For example, for Accounting Issue, we
would generally just use 'www.accountingissue.info'.
This field, for aesthetic reasons, is always converted to lower case. You may enter up to 60 characters for ad slots 1 thru 8,
and 32 for slots 9 thru 12. A space is also a character.
Very, Very, Very Important!
We cannot stress enough that you must be accurate with this information. Get this wrong and your potential site traffic is
off into oblivion and you are wasting your money!!
Please note the following points:
- You must include the complete URL for your targeted webpage
- URL's are case sensitive - so please ensure that what you enter corresponds EXACTLY to your target URL. We would suggest
a direct copy and paste.
- Remember you need the http:// or https:// prefix as well as the .html or .htm,
or .php extension etc.
For example, for us to direct traffic to this page of our website we would need to enter the following:
http://www.accountingissue.info/accounting-issue-advertising-help.html
See how this corresponds to the address at the top of the web browser. You are allowed to enter up to 120 characters
here. The example above is only 70.
And finally, once your ad is live, we strongly recommend you visit your ad and check the link, by clicking your own
ad. Remember, this is completely acceptable, and it is not going to cost you a penny more to do so. Owners of larger
sites should probably do this on a regular basis to ensure their destination URL is still current for their site.
If your link does not work, you should login to the Accounting Issue Advertising Administration Area and update this information using
the 'Update Advertisement' transaction. Then try it again!
This facility is completely unique to Accounting Issue. When your ad has been activated, by either being paid for, or while
site is offering free advertising this status can be updated by the advertiser at will completely FREE of charge as and when
required. When your ad is deactivated it will not be displayed, however, since you have paid for the slot, it cannot be used by
anyone else. This status can be changed within seconds via the Update Advertisement transaction.
SKIP TO TOP
When choosing to place an ad, you will first be asked to select the specific Job page URL where you ad is to be displayed.
Choosing the most appropriate Job page URL to place your ad, is going to be paramount in determining the ultimate success or failure of your ad, and
this is down to factors such as:
Unlike the Product / Service ads as described above there is no limit on the number of job ad slots available.
For futher information see - Required URL (Page Specific Placement)
There are currently two options available to choose from:
It is quite likely that other durations will be made available in Phase II. Please select the duration that is most suited
to your needs and budget.
Please note: Job Ads can be activated / deactivated at will for FREE, at anytime by yourself for the duration of your ad
period. The job specialism, job starting date, job title, job type, job location town, job location country, job salary,
job salary type, job currency, job description, job contact name, job contact email, job contact telephone, job display url,
job destination URL (see below) and job ad status can be updated while the current date is still not greater than the ad end (expiry)
date. In essence, what you are buying is advertising space not a fixed ad, what you do with the space is at your discretion,
subject to our terms of use; no one else can use the space, even when
your ad is deactivated.
The Job Ad Start Date is slightly different to the Ad Start Date since this will ALWAYS be the date you
create the job ad, there is NO dependency on ad slots being currently available.
The end date (ad expiry date) is calculated from the job ad start date, taking into account the job ad duration selected.
This is the all inclusive bottom line price for your job ad. No extra charges apply. This will correspond to the rates
displayed below:
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